Role: Agency Producer | Line Producer
Client: Kraft-Heinz
Product: Heinz Ketchup
Agency: Rethink
We said ‘ketchup’ and the world drew Heinz.
Executive Creative Director: Mike Dubrick | Creative Director: Joel Holtby | Writer: Geoff Baillie | Art Director: Zachary Bautista | Production Coordinator: Spencer Houghton | Director: Agency | DoP: AA Scott McClellan | Production Co.: R+D Productions | Editorial: Stephen Parker, R+D Productions | Colour & Online: Emmett Maloney | Audio: Vapor Music
Group Account Director: Amy Greenspoon | Account Director: Kai de Bruyn Kops | Account Manager: Allie Kennedy
Role: Agency Producer
Client: Penguin Random House
Agency: Rethink
To raise awareness about the proliferating book banning and educational gag orders in American schools nationwide, and to raise money to support PEN America’s crucial work to counter this national crisis of censorship, we partnered with Margaret Atwood and Penguin Random House to create ‘The Unburnable Book’, a fireproof edition of Atwood’s prescient—and often banned—novel The Handmaid’s Tale.
Executive Creative Director: Mike Dubrick | Creative Director / Writer: Robbie Percy | Creative Director / Art Director: Caroline Friesen
Director: Brooks Reynolds | DoP: Kiel Milligan | Production Co.: Asymetric | Line Producer: Iseult McNamara | Pyrotechnics / VFX: Gustavo Franco
Editorial: Christopher Chang, Saints Editorial | Colour: Kassi Bellamy, Darling VFX | Online: Alexa Salsberg, Darling VFX | Creative Director, Audio: Harry Knazan, OSO Audio | Engineer: Leo Hicks, OSO Audio
Group Account Director: Marie Lunny | Print Producer: Agnes Gilchrist | Strategist / PR: Lianne George | Strategic Communications: Meredith Montgomery, Sarah Lemmermeyer
Head of Production: Steph Walker-Wells
Head of Print Production: AJ Merrick
Printing and Props: Club Ink
Printing and Book Fabrication: The Gas Company
Additional Credits:
Evan Landry - EP, Asymetric
Nick Burry - EP, Asymetric
Mackenzie Goodwin - EP, Saints Editorial
Emily McKay - EP, Saints Editorial
Stephanie Hickman - EP, Darling VFX
Morgan Campbell - Producer, Darling VFX
Hannah Graham - EP, OSO Audio
Role: Agency Producer
Client: Kraft-Heinz
Product: Kraft Hazelnut Spread
Agency: Rethink
Use: Broadcast
Kraft Hazelnut Spread - even some Italians have to admit they love it.
Executive Creative Director: Mike Dubrick | Creative Directors: Loretta Lau, Allan Topol | Writer: Allan Topol | Art Director: Loretta Lau | Director: Leigh Marling | DoP: Nicolaj Brüel | Production Co.: Animals | Line Producer: Jack Beardsley | Editorial: Mark Paiva, Saints Editorial | Colour: Eric Whipp, Alter Ego | VFX: Paul Binney, Darling VFX | Audio: Grayson Music
Group Account Director: Amy Greenspoon | Account Director: Kai de Bruyn Kops | Account Manager: Nina Erceg-Gogic
Role: Agency Producer
Client: Metrolinx
Agency: Rethink
Car sick? Or just sick of cars?
Executive Creative Director: Mike Dubrick | Creative Director / Writer: Arjang Esfandiyari | Creative Director / Art Director: Loretta Lau
Director: Shawn Z | DoP: Chris Mably | Production Co.: Skin & Bones | Line Producer: Kelly King
Editorial: Aaron Dark, Saints Editorial | Colour: Kassi Bellamy, Darling VFX | Online: Steve McGregor, Darling VFX | Creative Directors, Audio: Daenen Bramberger, Harry Knazan, OSO Audio
Group Account Director: Shar Khursigara, Amanda Dornan | Account Director: Emily Anzarouth | Account Supervisor: Yuvan Duraibabu
Additional Credits:
Liane Thomas - EP, Skin & Bones
Emily McKay - EP, Saints Editorial
Stephanie Hickman - EP, Darling VFX
Morgan Campbell - Producer, Darling VFX
Hannah Graham - EP, OSO Audio
Kristine Lippett - Producer, OSO Audio
Role: Agency Producer
Client: Ikea
Product: Service (Delivery / Click & Collect)
Agency: Rethink
Use: Broadcast
Don’t let shopping bodyslam your spirits. Tag in Ikea Service and leave the hard fought battles to the experts.
Executive Creative Director: Christina Yu | Writer: RJ Esfandiyari | Art Director: Loretta Lau | Production Co.: Tendril | Original Music & Mix: AntFood
Group Account Director: Marie Lunny | Account Director: Sarah Riedlinger | Account Manager: Megan Christopher
Role: Agency Producer
Client: Kraft-Heinz
Product: Peanut Butter
Agency: Rethink
Executive Creative Director: Mike Dubrick | Creative Directors: Joel Holtby, Jamie Marcovitch | Creative Director / Writer: Robbie Percy | Creative Director / Art Director: Caroline Friesen
Director: Ross Allen | DoP: Cole Graham | Production Co.: Radke Films | Editorial: Steve Puhach, Nimiopere | Colour: Eric Whipp, Alter Ego | Online / VFX: Alter Ego | Creative Director, Audio: Harry Knazan, OSO Audio
Group Account Director: Karlee Bedford | Account Director: Joanna Oszczak | Strategist: Julian Morgan
Role: Agency Producer
Client: Kraft-Heinz
Product: Heinz Ketchup
Agency: Rethink
Use: Broadcast
A lonely potato travels through hell and highwater to meet its fated true love - Heinz Ketchup.
Executive Creative Director: Aaron Starkman | Creative Directors: Mike Dubrick, Joel Holtby | Writer: Mike Dubrick, Jacquelyn Parent | Art Director: Joel Holtby, Hayley Hinkley | Director: Michael Clowater | DoP: Andre Pienaar | Production Co.: Radke Films | Line Producer: Gill Gardner | Editorial: Mark Paiva, Saints Editorial | Colour: Wade Odlum, Alter Ego | VFX: Darren Achim, Alter Ego | Audio: Vapor-RMW
Account Director: Kai De Bruyn Kops | Account Manager: Sarah Schiff
Role: Agency Producer | Line Producer
Client: Fondation Émergence
Agency: Rethink
As part of the International Day Against Homophobia and Transphobia, the “Colours of Pride” project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.
Executive Creative Director: Mike Dubrick | Creative Directors: Xavier Blais, Maxime Saute | Writer: Ryan Cookish, Geoff Baillie | Art Director: Rachel LeBlanc | Production Coordinator: Spencer Houghton | Director: Agency | DoP: AA Scott McClellan | Production Co.: R+D Productions | Editorial, Colour & Online: Emmett Maloney | Audio: Grayson Music
Group Account Director: Alex Lefebvre | Account Director: Heloise Picard
Role: Agency Producer
Client: Kraft-Heinz
Product: Kraft Dinner
Agency: Rethink
Use: Broadcast
As an iconic national treasure, Canadians have some pretty strong opinions about the best way to make KD. Whether it’s adding extra butter, hot dogs, ketchup, or au-naturale, as far as KD is concerned, your way of enjoying KD is the best way, no matter how questionable it is.
Executive Creative Director: Mike Dubrick | Writer: RJ Esfandiyari | Art Director: Loretta Lau | Director/DoP: Ryan Hope | Production Co.: Revolver Films | Line Producer: Barclay Maude | Editorial: Mark Paiva, Saints Editorial | Colour: Eric Whipp, Alter Ego | VFX: Paul Binney, Darling | Audio Mix: Vapor-RMW
Group Account Director: Amy Greenspoon | Account Director: Kai De Bruyn Kops | Account Manager: Sarah Schiff
