Role: Agency Producer | Line Producer
Client: Fondation Émergence
Agency: Rethink
As part of the International Day Against Homophobia and Transphobia, the “Colours of Pride” project explores the theme of physical violence against people of the LGBTQ + community by reimagining the rainbow colour scheme of the pride flag with injuries and bruises caused by hateful acts against people in the community.
Executive Creative Director: Mike Dubrick | Creative Directors: Xavier Blais, Maxime Saute | Writer: Ryan Cookish, Geoff Baillie | Art Director: Rachel LeBlanc | Production Coordinator: Spencer Houghton | Director: Agency | DoP: AA Scott McClellan | Production Co.: R+D Productions | Editorial, Colour & Online: Emmett Maloney | Audio: Grayson Music
Group Account Director: Alex Lefebvre | Account Director: Heloise Picard