Role: Agency Producer
Client: Ikea
Product: Brand
Agency: Rethink
Use: Web
Rising global temperatures pose an extreme threat to our future on this planet. To make this point in a simple but effective way, we turned up the temperature in an Ikea store by 4 degrees celsius - the projected increase by 2100 - to see if people felt the heat.
Executive Creative Director: Aaron Starkman | Writer: Mike Dubrick | Art Director: Joel Holtby | Director: Bryan Reid | Production Co: Studio M | Line Producer: Heidi Burbela | Editorial: Joey Whitelaw, Rooster | VFX: Andrew Rolfe, Fort York | Audio: Grayson | Print Producer: Narine Artinian | Designer: Jake Lim
Group Account Director: Marie Lunny | Account Director: Sarah Riedlinger | Account Manager: Megan Christopher