Role: Agency Producer | Line Producer
Client: Lexus
Product: 2017 IS
Agency: DentsuBos
Use: Web
With the rapid emergence of A.I. and automation, the 2017 Lexus IS was launched around the theme of enjoying the experience of driving while it's still available.
As an accompanying piece to the broadcast campaign, Lexus wanted to create a visual for web that captured the thrill and exhilaration of being behind the wheel.
Creative Directors: Travis Cowdy, Lyranda Martin-Evans | Writer: Carla Krempien | Art Director: Kristen Chamberlain | Director/DoP: Scott McClellan | Editorial: Kris Roberts | Colour: Emmett Maloney | VFX: The Mill
Group Account Director: Caley Erlich | Account Director: Dawn Lacuesta Hau | Account Manager: Ilja Lukac