Role: Agency Producer
Client: Penguin Random House
Agency: Rethink
To raise awareness about the proliferating book banning and educational gag orders in American schools nationwide, and to raise money to support PEN America’s crucial work to counter this national crisis of censorship, we partnered with Margaret Atwood and Penguin Random House to create ‘The Unburnable Book’, a fireproof edition of Atwood’s prescient—and often banned—novel The Handmaid’s Tale.
Executive Creative Director: Mike Dubrick | Creative Director / Writer: Robbie Percy | Creative Director / Art Director: Caroline Friesen
Director: Brooks Reynolds | DoP: Kiel Milligan | Production Co.: Asymetric | Line Producer: Iseult McNamara | Pyrotechnics / VFX: Gustavo Franco
Editorial: Christopher Chang, Saints Editorial | Colour: Kassi Bellamy, Darling VFX | Online: Alexa Salsberg, Darling VFX | Creative Director, Audio: Harry Knazan, OSO Audio | Engineer: Leo Hicks, OSO Audio
Group Account Director: Marie Lunny | Print Producer: Agnes Gilchrist | Strategist / PR: Lianne George | Strategic Communications: Meredith Montgomery, Sarah Lemmermeyer
Head of Production: Steph Walker-Wells
Head of Print Production: AJ Merrick
Printing and Props: Club Ink
Printing and Book Fabrication: The Gas Company
Additional Credits:
Evan Landry - EP, Asymetric
Nick Burry - EP, Asymetric
Mackenzie Goodwin - EP, Saints Editorial
Emily McKay - EP, Saints Editorial
Stephanie Hickman - EP, Darling VFX
Morgan Campbell - Producer, Darling VFX
Hannah Graham - EP, OSO Audio